Case Study: B2B Market Mapping for Search-Stage Investor

Acquisition Strategy | Vertical Analysis | Deal Sourcing

The Opportunity

A client pursuing a proprietary acquisition strategy needed help identifying and analyzing targets across niche B2B verticals.

Our Role

We ran sourcing and strategy support in tandem:

✔️ Market Mapping & Target ID
Built a pipeline of 10+ qualified acquisition targets using filters like revenue, ownership age, geographic reach, and vendor/customer concentration.

✔️ Investment Thesis Development
Crafted internal briefs for each target vertical with comps, margin profiles, and scale considerations.

✔️ Founder Outreach Strategy
Helped refine cold email sequences to secure discovery calls with owners.

The Outcome

The client launched conversations with 3 targets and used the thesis materials to brief capital partners and lenders.

Snapshot

• Client Type: Searcher / Self-Funded Buyer

• Sector: Niche B2B Services

• Our Work: Market Mapping · Investment Briefs · Deal Sourcing